Saturday, September 1, 2012

Fox News defeats competitors in RNC ratings, despite Romney speech slump ..

10-11PM Coverage
FNC: 9,057,093 viewers (2,575,383 in 25-54)
·         Vs. ’08, down 1%
ABC: 4,442,908,000 viewers (1,612,407 in 25-54)
·         Vs. ’08, down 26%
NBC: 3,847,498 viewers (1,463,902 in 25-54)
·         Vs. ’08, down 56%
CBS: 3,729,691 viewers (1,506,553 in 25-54)
·         Vs. ’08, down 30%
CNN: 2,327,376 viewers (903,838 in 25-54)
·         Vs. ’08, down 52%
MSNBC: 1,876,459 viewers (625,712 in 25-54)
·         Vs. ’08, down 25%
*Note: NBC went from 10-11:19PM, ABC from 10-11:22PM and CBS from 10-11:21PM
Fox News also strengthened its spot in the cable ratings war race against its chief competitors MSNBC and CNN.  CNN scored a second place victory over MSNBC.
8-11PM Primetime Coverage
FNC: 6,609,548 viewers (1,627,349 in 25-54)
CNN: 1,657,584 viewers (580,648 in 25-54)
MSNBC: 1,567,633 viewers (464,809 in 25-54)
All three cable outlets topped their convention-long peak viewership numbers on Thursday night.
PEAKS
*FNC peaked at 10:45-11PM ET with 9.4 million viewers and 2.8 million in Adults 25-54
*MSNBC peaked from 11:15-11:30PM ET with 2.478 million viewers and 847,000 in Adults 25-54.
*CNN peaked from 10:45-11PM ET with 2.454 million viewers and during 10:30-10:45 with 980,000 in Adults 25-54.

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